Tanya Appel’s career journey, marked by an early immersion with inspiring entrepreneurs, fostered a steadfast commitment to embracing new challenges. This proactive approach led her to achieve unique distinctions, including participation in a national product launch and then the successful launch of her own venture providing PR, Sponsorship Management and event execution of regional and national scale working with some Canada and North America’s largest companies. After a decade of running her own business, she transitioned into mortgage brokering, acquiring a book of business and eventually leading a team.
In September 2019, Tanya joined Axiom Mortgage Solutions, swiftly moving into a leadership role. Her distinctive blend of communications acumen and brokering experience proved instrumental in her vision for the company. Tanya spearheaded the brand evolution from Axiom Mortgage Solutions to the dynamic new identity, Indi Mortgage, which launched in April 2024. This transformative effort contributed significantly to fueling growth alongside Indi’s strategic expansion into new regions across Canada.
Beyond driving market growth, Tanya has championed a supportive and forward-thinking internal culture. She is at the helm of “Indi Cares,” the internal engine that allows Indi agents to support various charitable initiatives in their region – both financially and through volunteer hours and has executed on some of Indi’s most memorable and impactful events.
Tanya continues to empower the team through a strong brand voice and company culture rooted in caring for the agent.